Beyoncé dropped her twangy “Texas Hold ‘Em” song February 11, and the internet is still reeling. Earlier this week, the tune hit No. 1 on the Billboard Hot 100. The week prior, the single made history as the superstar’s first No. 1 on the country charts — the first ever by a Black woman.
The song has gone viral on Instagram and TikTok, where everyone from Dallas Cowboy’s Cheerleaders to influencers, police officers, and labor and delivery nurses are square dancing in cowboy boots and 10 gallon hats. Many are parodying the song to talk about everything from real estate to abortion rights by clipping the “This Ain’t Texas” audio.
@itzslavik This aint Texas but ill Hold ‘em 😮💨🔥 Filmed by @Isaiah ♬ TEXAS HOLD ‘EM – Beyoncé
The Beyoncé hit comes on the heels of other mainstream artists like Post Malone and Nelly embracing country. The trend bodes well for the western industry, which has been increasingly embraced by popular fashion. Boot Barn has been speaking to the western-inspired fashion consumer with its Wonderwest sub-brand that merges runway trends with classic silhouettes.
Cowboy boots have been trending hot, and they’re showing no sign of slowing down. Louis Vuitton, Stella McCartney, and Celine walked western wear on recent runways. Taylor Swift’s Eras tour skyrocketed the popularity of metallic and bedazzled cowboy boots. According to Google Trends, searches for cowboy boots increased by 77% in 2023. The styles were a hit at last week’s Atlanta Shoe Market where brands showed western-inspired styles across categories.
FW24 styles by Stivali.
