Rider athlete Willian Cardoso finishes 2nd in the U.S. Open of Surfing.

August 8th, 2014

Brazilian men dominated at the U.S. Open of Surfing which wrapped up Sunday in Huntington Beach, CA. Brazil’s Filipe Toledo beat his fellow countryman, Willian Cardoso, to take home the $100,000 prize in the men’s tournament, but second place was just fine for Cardoso. This is the seventh U.S. Open that the Rider-sponsored athlete has competed in and is his strongest finish. 

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The bond between soccer fans and footwear is expected to heat up this summer during the 2014 Fifa World Cup in Brazil.

May 13th, 2014

Just how popular is the World Cup? Try this comparison on for size: combine the Super Bowl, the Stanley Cup Finals, the NBA Finals, and for good measure, a seventh game of the World Series and you are only starting to approach the level of interest and excitement the month-long soccer competition (June 12-July 13) generates once every four years around the world.

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