Ugg pops up at Penn Station.
Ugg’s first ever mobile pop-up has rolled into town in time for Sunday’s Big Game. Today and tomorrow the Warming Station will parked in front of Penn Station in New York, handing out free hot chocolate to passersby and selling scarves, hats, mittens and gloves for all to keep everyone warm during the lead up to the Super Bowl. Meanwhile the city’s four Ugg stores will be running in-store contests to win a pair of tickets to Sunday’s game.