Under Armour Catches NFL Footwear and Glove Deal
Multi-year partnership supports brand and player initiatives.
Under Armour
Shoe of the Week: Under Armour Breakthru 5 Kelsey Plum MHA Basketball Shoes
The brand’s latest Player Exclusive styles raise awareness for mental health.
Under Armour Releases New Purple Colorway for Kelsey Plum
The designed-for-women sneaker made its debut on the WNBA court.
Thirty design students from around the world compete in Pensole’s World Sneaker Championship.
Pensole Footwear Design Academy kicked off the Pensole World Sneaker Championship (WSC) yesterday and Founder D’Wayne Edwards calls it the school’s most expansive footwear design master class to date. “The goal of the WSC is to show the world how impactful the sneaker industry is, by highlighting the top aspiring sneaker designers from around the world through the premiere sneaker brands in the industry,” he says.
Under Armour honored with innovation award.
Clio Sports, an international competition honoring creative excellence in sports, has announced Under Armour as the recipient of the Clio Sports Brand Innovation Award. The global apparel, footwear and equipment brand, led by Founder and CEO Kevin Plank, will be lauded for its creative impact on the sports industry during a July 17 ceremony at Cipriani Midtown in New York City, hosted by ESPN Radio’s Mike Golic and Mike Greenberg of Mike & Mike in the Morning.
Under Armour Spine Venom Challenge
When your dad is in the shoe business, you have two options: get involved or run in the opposite direction. Ashley Dragos, whose father, Matt, is president of Rialto Shoes, opted for the latter – and lifted a ton in the process. An aspiring NPC Figure competitor, Dragos was one of 500 men and women chosen by Under Armour to participate in a video contest and showcase what she can do while wearing the brand’s latest running shoe, the Spine Venom. Click here to check out Ashley’s entry.
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