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Ugg launches online customization tool.

Ugg Australia has launched Ugg by You, an online customization tool that puts the power of design at customers’ fingertips, transforming a visit to the brand’s website from a shopping trip to a creative experience. The tool allows consumers to riff on two classic styles, the Ugg Classic Short sheepskin boot and the Fluff flip-flop, by mixing and matching more than 11,000 color, outsole and trim combinations. Prices for the boot and sandal start at $220 and $110 respectively and increase per custom touch. 

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The April/May 2024 Issue

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