Speedo USA and Ortholite announce partnership; launch Twitter sweepstakes.

To celebrate the announcement of their two-year partnership, Speedo USA and Ortholite are teaming up to give away two free pairs of Speedo FST waterproof shoes through a Twitter sweepstakes from May 13-May 30. This new all-terrain shoe is specially engineered for triathlon, trail running and any activity in and around the water.

Restricted Footwear focuses on growing its Facebook fan base.

Since its inception in 2003, Restricted Footwear has focused on grassroots efforts to stand out in the marketplace. Today, with nearly 22,000 ‘likes,’ Restricted Footwear has one of the fastest growing Facebook fanpages among its peers. Julianna Barker of SnL Communications dishes on what it takes to make an impression. 

Footwear Plus: How important is it to connect with your target audience through social media?