Palladium teams up with Major Lazer; paint flys.
Major Lazer enlisted heritage boot brand Palladium for its music video for the track “Sweat,” featuring Laidback Luke and Miss Dynamite. Filmed in black light and featuring LA-based dance crew The Underground Street Chronicles, the eye-popping video is inspired by organic movement and uses neon paint to artistically represent the song’s namesake. With each beat, neon “sweat” drips from the dancers’ bodies and instruments to fill the frame.
