Renaissance Man
Reebok tunes up its Classics division with Swizz Beatz at the controls.
Athlete endorsements are nothing new: Converse had Larry Bird and Magic Johnson; Nike had tennis rebel John McEnroe, the great Michael Jordan and (for the moment) Tiger Woods; and Reebok has featured Allen Iverson, Shaquille O’Neal and Venus Williams as some of its legendary endorsees. Slightly newer, but no longer considered groundbreaking, are the musician endorsement deals. Rappers Jay-Z, 50 Cent and Nelly have all lent their names and faces to Reebok over the years.
