Supra soups up its sneakers for the fight against breast cancer.

October 1st, 2013

Super-cool California footwear brand Supra has joined Elyse Walker in the fight against cancer by creating a limited-edition Pink Party Society shoe to commemorate this year’s Pink Party, hosted by Anne Hathaway, on October 19. All proceeds go to Cedars-Sinai Women’s Cancer Program at the Samuel Oschin Comprehensive Cancer Institute. This will be the fourth year in which Supra has created a special shoe to support National Breast Cancer Awareness and participated in the annual charity event.

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It’s about time G-Shock and Supra did something.

May 2nd, 2013

G-Shock and Supra celebrated their limited-edition sneaker and watch collaboration last night at Skylight West in New York. Guests, including musicians Eve and Raekwon and styling duo Dee & Ricky, had the opportunity to check out the not-yet-released product, which pays tribute to G-Shock’s 30th anniversary. Perrier, Stoli Premium Vodka and Heineken provided refreshments, while music by Flying Lotus and DJ Mirandom set the mood.  

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