On Sunday, Feb. 3, something amazing will happen: Beyonce will headline the halftime show at Super Bowl XLVII in New Orleans, LA. (Something football-related will also be taking place, but let’s be honest, who actually pays attention to the game.) Last year’s Super Bowl set a U.S. television ratings record for the third year running, with an average of 111.3 million viewers, and a total of 114 million tuned in to watch Madonna’s halftime performance. But Super Bowl Sunday is about more than beer and Beyonce. Sixty to 70 30-second ads will also air over the course of the evening.