PacSun celebrated the longest day of the year with its first ever Golden State of Mind Day.
The Summer Solstice and official first day of summer fell on a Saturday this year and PacSun took full advantage, turning the longest day of the year into its first ever Golden State of Mind Day. The Anaheim, CA-based retailer swept the nation with 20-hours of events and activites across the country. The festivities kicked off on June 21 at sunrise in Puerto Rico with Hurley Pro surfers Nat Young and Brian Toth. A gathering at Miami Beach in Florida brought together sun seekers who were treated to GSOM-themed umbrella and towels.