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The Shampoo Shakeout

According to a recent article in the The Wall Street Journal, supermarkets, drug stores and discounters are switching gears amid the recession: Less will be more in terms of product selection on their respective shelves. Rather than cram in an abundance of choices (a typical Target store has 88 kinds of Pantene shampoo, conditioner and styling products!), the belief is that less will be more to consumers who are choosing to be thrifty and, when they do make a purchase, buy brands they trust.

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The April/May 2024 Issue

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