When Chinese-born, France-based brand Feiyue (“flying forward”) landed its kids’ kicks on U.S. soil last year it had an inkling the scaled-down sneakers would be a hit. After all, actions speak louder than words and since the line was lifted from relative obscurity in 2006 the children’s collection represents 8 percent of its global turnover. “Colorful designs and accessible prices make the range very attractive for buyers,” says Cynthia Pelletier, the brand’s North American sales manager.
Messe Dusseldorf will stage the first-ever GDS Select from April 17-19 in Shanghai. The special show will be held as part of the China International Footwear & Leathergoods Exhibition at the Shanghai Exhibition Center, and will be supported by the China Commerce Association for General Merchandise and Adsale. Another edition of GDS Select will take place in the fall to coincide with Bejing’s fashion fair, Chic. For more information email firstname.lastname@example.org.