When Reef decided it wanted to redefine surf footwear, it wanted to be more than just another beach-to-street shoe. “In today’s modern, fast-paced world, consumers want to simplify their lives–they need truly versatile products to do that,” says Tom Cooke, vice president of footwear at the Carlsbad, CA-based brand.
As it nears almost 30 years of sandal-making, Carlsbad, CA-based surf brand Reef continues to expand its reach beyond the beach by adding boots to its lineup for Fall ’13. “We had incredible success with the launch of our Bellas Costas closed toe footwear in Spring 2012. Boots are the natural next step,” says Kelley Bruemmer, director of girls’ footwear.