This year may well be remembered as the Year of the Cutback. In art, entertainment, travel, footwear and many other goods and services industries, suppliers have curtailed, stripped down and (in some cases) downright cheapened their respective offerings as a first line of defense against the Great Recession. Unfortunately, less is not always more, especially when one does not pay any less for that sub-par version. That’s why it was so refreshing to see U2 go over the top on its recent tour stop at Giants Stadium in New Jersey.
According to a recent article in the The Wall Street Journal, supermarkets, drug stores and discounters are switching gears amid the recession: Less will be more in terms of product selection on their respective shelves. Rather than cram in an abundance of choices (a typical Target store has 88 kinds of Pantene shampoo, conditioner and styling products!), the belief is that less will be more to consumers who are choosing to be thrifty and, when they do make a purchase, buy brands they trust.