Color Theory

April 24th, 2012

How do you create a footwear masterpiece? Take four classic street silhouettes, mix in three primary colors, add a signature—like one-of-a-kind multi-colored soles—and perfect an artist statement. That’s just what Lawrence Arin, vice president and general manager of athletics for Vida Shoes Intl., is doing this fall with new line of unisex lifestyle sneakers called Project C.A.N.V.A.S that examines the design possibilities of these simple components.

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