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Project C.A.N.V.A.S gets schooled in the world of art and philanthropy.

Color Theory

How do you create a footwear masterpiece? Take four classic street silhouettes, mix in three primary colors, add a signature—like one-of-a-kind multi-colored soles—and perfect an artist statement. That’s just what Lawrence Arin, vice president and general manager of athletics for Vida Shoes Intl., is doing this fall with new line of unisex lifestyle sneakers called Project C.A.N.V.A.S that examines the design possibilities of these simple components.

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The April/May 2022 Issue

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