Patagonia launches organic beer to celebrate 40th anniversary.

November 18th, 2013

Outdoor company Patagonia has teamed up with New Belgium Brewing to mark its 40th year in business with a limited edition organic beer. Dubbed California Route Lager, the brand claims the brew is “canned for adventure” and takes its name from the route on Patagonia’s Mount Fitz Roy, first climbed in 1968 by the compay’s founder Yvon Chouinard and friends. The 12-ounce cans will only be available in select markets in the U.S. including Boston, New York City and Chicago. 

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