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partnerships

Vans and A.skate team up to empower kids with autism.

Vans has collaborated with A.skate, a non-profit created to introduce kids with autism to the engaging and therapeutic effects of skateboarding, to deliver the Era Laceless Pro. The shoe features Vans Pro Skate performance upgrades plus the added benefit of an easy closure option. Custom “Obsessed to Skate” insole artwork by Jay Croft calls out autism’s obsessive tendencies and brings awareness to A.skate’s mission to channel that energy through skateboarding. “Autism, like skateboarding, can be unpredictable and oftentimes unruly,” says Crys Worley, founder of A.skate Foundation.

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New Balance in Gear with Pro Cycling’s Garmin-Cervelo Team

New Balance has signed on to be the official athletic shoe and compression apparel partner for off-bike training for the Garmin-Cervelo pro cycling team this year. As part of the arrangement, New Balance will provide athletic footwear and compression apparel to the team of 64 riders for all off-bike activities as part of their conditioning program.

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The March 2024 Issue

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