
New Pacsun Campaign Appeals to Gen Z
A cheeky, nostalgic take on “home for the holidays.”
A cheeky, nostalgic take on “home for the holidays.”
The Summer Solstice and official first day of summer fell on a Saturday this year and PacSun took full advantage, turning the longest day of the year into its first ever Golden State of Mind Day. The Anaheim, CA-based retailer swept the nation with 20-hours of events and activites across the country. The festivities kicked off on June 21 at sunrise in Puerto Rico with Hurley Pro surfers Nat Young and Brian Toth. A gathering at Miami Beach in Florida brought together sun seekers who were treated to GSOM-themed umbrella and towels.
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