Outward Bound
Just in time for summer adventures, Amazon.com is amplifying its outdoor selection and its reputation as a one-stop shop with an Outdoor Recreation store. The new portal, a department accessible from its main Web site, is the Seattle-based e-tailer’s response to a popularity surge in its camping and hiking categories. In addition to offering an expanded selection of apparel, footwear and gear, Mark McDonald, senior marketing manager for Sport and Outdoors at Amazon.com, expects the site to become a forum for the outdoor community.
