Shoe Carnival focuses on omni-channel agenda.

September 15th, 2014

Shoe Carnival is tying together its brick-and-mortar and online efforts and embracing omni-channel retailing to better reach consumers and enhance its brand equity. Despite soft store traffic in Q2, the chain believes that by implementing improved digital capabilities, including the launch of its first-ever mobile, it can evolve the shopping experience for its customers.

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