
Foot Locker Swoops Into All-Star Weekend
The retailer returns with multi-brand activations and athlete appearances.
The retailer returns with multi-brand activations and athlete appearances.
How do you celebrate the 20th anniversary of one of the world’s most iconic basketball sneakers—one that changed the game of footwear design? Reebok answered with a party in New York for its product team, sneakerheads and fans, all of whom were counting down to midnight on Nov. 20, when the latest (and very limited) editions of The Original Pump—designed by 20 of the world’s leading sneaker boutiques—dropped across the globe.
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