Meb Keflezighi

Skechers is going for gold – literally – at the Olympic Games in London with its GOrun minimalist running shoe. Featuring mid-foot strike technology and a 4mm heel drop which brings the runner 66 precent closer to the ground than traditional athletic footwear, limited edition colorways of red, white and navy will hit stores in July and retail for $80. Team USA member Meb Keflezighi, who set a personal best at the marathon trials in Houston while wearing the ultra-lightweight sneaker, will compete in a custom pair at the Games this summer.