Co-owner Matt Arciuolo, who heads the store with his father, Matt Sr., creates hilarious reels that generate a lot more attention than foot traffic alone.
This year may well be remembered as the Year of the Cutback. In art, entertainment, travel, footwear and many other goods and services industries, suppliers have curtailed, stripped down and (in some cases) downright cheapened their respective offerings as a first line of defense against the Great Recession. Unfortunately, less is not always more, especially when one does not pay any less for that sub-par version. That’s why it was so refreshing to see U2 go over the top on its recent tour stop at Giants Stadium in New Jersey.