Talk about random. Nelly has teamed up with Honey Nut Cheerios on a Nike LeBron X “Must Be The Honey” iD. That’s right. The St. Louis-born rapper/investor/entrepreneur/actor is releasing cereal-themed sneakers. They are bright yellow and feature “Must Be The Honey” and Buzz the Bee lace locks. Must be the honey? More like must be the money… Only 250 have been created and so far they have fallen into the hands of Bow Wow and Nick Cannon.