Keen aims to redefine durability with a new line of heavy duty socks built to withstand the wear and tear of steel toe cap boots. Guaranteed for life and made in the U.S.A. from moisture-wicking merino wool, the socks feature Dura-Zone high-tenacity nylon fibers, which are 15 times stronger than steel, in the heel and toe, and impact cushioning in key areas offers comfort and protection. Left and right designs and a heel hold cup construction provides a secure fit, while Keen’s Wunderseam seamless toe in the flex zone helps avoid chaffing.
Known for its hybrid outdoor performance products and a signature toe bump design, Keen has recently been busy venturing into other off-road activities: It currently ranks No. 1 among fashion labels on Pinterest. We spoke to Social Media Manager Eric King about what it takes to make tracks on the photo sharing site.
Footwear Plus: How important is it to connect with your target audience through social media sites such as Pinterest?
While sightseeing at the Grand Canyon earlier this summer was surely a grand experience for President Barack Obama and his family, it was equally grand for Keen Footwear. The Portland, OR-based company’s Venice H2 sport sandals were the rugged, warm-weather footwear of choice for Obama’s daughters, Malia and Sasha. And at a suggested retail price of $49.95, the sandals’ on-land and in-water versatility surely delivered a bang for the buck.