The second annual Footwear Cares is off to a great start.
Two Ten‘s expanded lineup of service projects as part of April’s National Footwear Cares Month kicked off this week and organizers say it’s surpassing all expectations.
Keds
Wanna win a pair of Keds signed by T Swift?
Just in time for back-to-school season, Zappos has teamed up with Keds to offer two lucky Taylor Swift fans the chance to win a signed pair of Keds by Taylor Swift. The sweepstakes is being held from now through Sunday, August 25, on www.zappos.com. For rules and to enter click here.
Sneaking Out
We’re just days away from the big reveal of Fashion’s Night Out, and Opening Ceremony—whose boutique reach now spans New York, Los Angeles and Japan—is adding a dash of authentic American style through product collaborations with Keds and Pro-Keds. The stores will be representing each brand through an array of exclusive kicks inspired by their classic heritage: think red, white and blue; staple bandanna prints; and simple canvas sneakers with contrast-color laces. What better way to get Americans shopping again than baiting them with some homegrown Americana style?
Luxury Segment Joins the Green Party
Are luxury goods makers shifting attention to their eco quotient to save face as their market flags? The Wall Street Journal reports on recent steps high-end companies have taken to express commitment to environmental pursuits, such as Tiffany & Co. devoting its window displays to a showcase of its coral reef protection efforts and Barneys’ promotion of Keds by Loomstate organic sneakers.
