Joe Namath to appear in campaign for Skechers.

May 14th, 2014

Skechers has signed Hall of Famer Joe Namath to star in the Fall ’14 campaign for its Relaxed Fit footwear line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will use the same humorous tone as ongoing spots for the line starring Joe Montana and Mark Cuban. “I’ve loved what Skechers has done with this campaign so far and I’m excited to  be joining the team,” Namath states. Michael Greenberg, president of Skechers, says Namath will be “a great asset” when it comes to spreading the word about Relaxed Fit.

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