Custom cobbling was once reserved for presidents, popes and Wall Street fat cats but thanks to today’s technological advances made-to-order footwear is not only far more accessible, it’s more one-of-a-kind than ever before. Come August, miAdidas will offer consumers the chance to upload their Instagram shots to a high resolution photo print app and have them printed on the brand’s ZX Flux training shoes. That’s right. That delicious lunch you snapped a photo of today? It can now live forever on your feet. The beautiful sunset from your last vacation? That too. Even your beloved labrador.
Rocky Brands is encouraging consumers to share where their Georgia Boot and Rocky boots take them as part of a just-launched social media contest. Running through November, fans of Rocky are urged to post videos of themselves to Instagram wearing their boots in all walks of their lives (hunting excursions, personal adventures, work responsibilities) with the hashtag #EverySeasonEveryReason. Rocky will then provide a link in the comments section of each video where the entrant can claim his video and officially register to win.