Rocky Brands launches Instagram contests for Rocky and Georgia Boot.
Rocky Brands is encouraging consumers to share where their Georgia Boot and Rocky boots take them as part of a just-launched social media contest. Running through November, fans of Rocky are urged to post videos of themselves to Instagram wearing their boots in all walks of their lives (hunting excursions, personal adventures, work responsibilities) with the hashtag #EverySeasonEveryReason. Rocky will then provide a link in the comments section of each video where the entrant can claim his video and officially register to win.