OluKai moves from surf to sidewalk and beyond.
Born out of Hawaiian-bred founder Bill Worthington’s wave-chasing way of life, OluKai (which roughly translates to “comfort ocean”) launched in 2005 as a flip-flop brand that incorporated core comfort and it quickly garnered shelf space and luxury boutiques alike. For Fall ’13, the Irvine, CA-based brand continues to stretch its reach beyond the beach by expanding its closed-toe offering with wedges, slip-ons and lace-ups and putting a particular emphasis on boots.
