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Nike tests customer loyalty with the $225 Kobe 9 Elite.

Let’s face it: When it comes to sneakers, Nike has a fan base that other shoemakers can only drool over. That’s why the company can do ridiculous things like slap a $225 price tag on a celebrity-designed shoe, safe in the knowledge that sneakerheads will flock to it. The Kobe 9 Elite, named after Los Angeles Lakers star Kobe Bryant, will hit shelves February 8. Made using Nike’s Flyknit technology, the high-tops have nine horizontal “stitches” above the heel–a nod to the sutures from surgery on Bryant’s torn Achilles earlier this year.

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One shoe to rule them all.

From dapper dandies to skate-inspired swag, the street style at the recent European fashion weeks couldn’t have been more opposite, but, as reported by GQ, one accessory united all: the Nike Flyknit. Whether on fashion directors or the dudes behind the lenses, the lightweight runners were everywhere, and the streamlined silhouette paired perfectly with tailored duds and sportier looks. 

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The April/May 2024 Issue

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