Luichiny opens flagship store in Florence.
Florence is famous for many things. Art. History. Beautiful buildings. Gelato. Season four of MTV’s Jersey Shore. Now the Italian city is home to a Luichiny flagship store, too. Located near the Piazza della Repubblica, the 800-square-foot space stocks the brand’s entire collection of shoes and boots. “Putting our footprint down in Florence is a key component of our global brand and distribution strategy,” says Diane Butrus, COO of Luichiny’s parent company, Demand Shoes LLC.