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Patagonia Footwear encourages its customers to recycle flip-flops by offering free return shipping and drop off locations.

Picture the scene: Summer is coming to a close and the flip-flops you’ve worn all season are a tad on the raggedy side. But unless you’ve literally walked holes into them, chances are you’ll hold onto them, and come Summer 2014, you’ll finally toss ’em out and buy a new pair. This is where Patagonia comes in.

The California-based brand is expanding its collaboration with Plus Compound Technologies (in 2012 they debuted 100 percent recyclable sandals made with PlusFoam materials) to offer free shipping and convenient drop off locations to streamline consumers’ ability to recycle.

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Ipanema is the official footwear sponsor of Mercedes-Benz Fashion Week Swim.

Brazilian flip-flop company Ipanema has inked a three-year sponsorship deal with Mercedes-Benz Fashion Week Swim in Miami Beach, FL. As a brand with beach at its sole (it’s named after one of the most famous stretches of sand in the world) Ipanema describes the collaboration as “the marriage between an event and brand that share in fashion, novelty, beauty, glamour and summer.” From July 18 to 22, the brand will host a poolside cabana, which will offer a sneak peek at the Spring ’14 collection, and sponsor a selection of designer runways shows. 



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Fums introduces flip-flops for adults

Jackson, TN-based company Fums, which provides free shoes for American children in need, is introducing a line of men’s and women’s leather flip-flops. Featuring leather uppers, cushioning midsoles and durable rubber outsoles, each slide (retailing at $39.50) is part of Fums’ Pair for Pair program. To date in 2013 the company has worked with The Greer Campaign and Samaritan’s Feet to distribute new shoes to 150 children in New Orleans and 160 in West Tennessee. 

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The March 2024 Issue

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