Luxury Segment Joins the Green Party

July 2nd, 2009

Are luxury goods makers shifting attention to their eco quotient to save face as their market flags? The Wall Street Journal  reports on recent steps high-end companies have taken to express commitment to environmental pursuits, such as Tiffany & Co. devoting its window displays to a showcase of its coral reef protection efforts and Barneys’ promotion of Keds by Loomstate organic sneakers.
 

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