Last week iconic British boot brand Dr. Martens marked the launch of its Fall ’14 collection with a three-floor takeover of The Delancey in New York City’s Lower East Side. Aptly titled the Spirit of ’69, the collection harks back to the original tribe that wore and believed in the culture of the brand and brings together such collaborators as Trojan Records, Alpha Jackets, Brutus Shirts and Edwin Jeans. We spoke to Sara LaHaie, U.S. brand marketing and PR manager for Dr. Martens, about the collection and the brand’s ongoing #StandforSomething campaign.
What do you stand for? That’s the question storied British brand Dr. Martens asks in its Spring/Summer ’14 campaign. Throughout its history, the label has been adopted by countless rebellious characters, subcultures and tribes; the people who stand out from the crowd in their own unique way.
The Show: Richard Chai Love and Richard Chai Men’s
The Look: Sporty styles in a soothing palette of watercolor blues and tans made their way down the runway at Lincoln Center this morning. Chai favored halter dresses, skater skirts, printed pants and cotton parkas for the girls, while men’s was a mash-up of Jay Gatsby-esque trousers, button-downs and bucks and utilitarian silhouettes.
The Trimmings: Women wore mid-wedges from Dr Martens, while men marched in Palladium lace ups and Baggy canvas hightops.