Sloggers branches out of the garden and onto the street.
Most brands hope that positive online reviews will sway new consumers to click “buy.” In the case of David Hoyt, president and owner of the Los Angeles-made Sloggers, glowing remarks nudged him along to take his second-generation, 65-year-old garden and lawn footwear company into the realm of fashionable rain boots and shoes. Comments on Amazon have been generating a buzz beyond those with green thumbs. “Nurses started wearing our shoes. People walk their dogs in our boots. People were wearing Sloggers for any occasion that called for waterproof footwear,” he says.