CrowdRise

Timberland has taken its volunteerism roots to another level by teaming with CrowdRise, the fundraising social network founded by actor and philanthropist Ed Norton, to launch a new version of its long-running Serv-a-Palooza Challenge. The Stratham, NH, company, which surpassed one million hours of community service in April, wants to get started on its next million–and motivate the public to get out and help, too. By partnering with CrowdRise, the brand can broaden its charitable reach.