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Country star Miranda Lambert strikes a chord with Rich Footwear.

June 14th, 2013

When country singer Miranda Lambert invited Gary Rich, co-founder of Rich Footwear Group, to one of her shows last year to hang backstage, he knew the decision to launch two labels, inspired and designed by Lambert, had the making of being chart toppers. “When I saw her for the first time [in concert] I was quite impressed with her fan base and the age range,” he says.