On Tap
Columbia aims to outpace its outdoor competitors with a waterproof minimalist collection.
“Less is more” might be the most influential philosophy in footwear at the moment, and it certainly is at Columbia, says Mark Nenow, vice president of footwear. Inspired by the minimalist movement racing through the athletic world, the company is releasing 25 new lightweight styles for Spring ’12, including a trail running shoe, the Ravenous Lite, weighing in at just over six ounces.
