Feiyue Kids’ international roots speak a universal fashion language.
When Chinese-born, France-based brand Feiyue (“flying forward”) landed its kids’ kicks on U.S. soil last year it had an inkling the scaled-down sneakers would be a hit. After all, actions speak louder than words and since the line was lifted from relative obscurity in 2006 the children’s collection represents 8 percent of its global turnover. “Colorful designs and accessible prices make the range very attractive for buyers,” says Cynthia Pelletier, the brand’s North American sales manager.
