Barney Waters

K•Swiss unveils new logo.

Image and video hosting by TinyPicK•Swiss is returning to its roots. The Westlake Village, CA-based brand has unveiled a new identity tied to where it all began–on the tennis court. Designed by a newly appointed internal creative team, the brand identity pays homage to K•Swiss’s place as the only heritage American tennis brand.

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The December 2024 Issue

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