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Advocate of the Year

FDRA names Wolverine Worldwide Advocate of the Year.

Wolverine Worldwide and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of American (FDRA). The company received the Advocate of the Year award, while Merrell was chosen as the inaugural winner of the Brand Focus award, a new award given to the brand deemed “most-loved” by scoring the highest brand loyalty among footwear consumers in the United States.

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The June 2022 Issue

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