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40th anniversary

Minnetonka and Hello Kitty team up for fall.

Everyone’s favorite feline is lending her features to Minnetonka for Fall ’14. To mark the 40th anniversary of Sanrio’s Hello Kitty, Minnetonka for Hello Kitty will debut in July for women and children, featuring a moccasin and a fringe boot in a suede palette spanning hot pink, brown, dusty brown and black. “Fusing the classic moccasin styles of Minnetonka with the iconic designs of Hello Kitty, the new collection will resonate with fans of both brands,” says David Marchi, senior director of brand management and marketing of Sanrio, Inc.

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Patagonia launches organic beer to celebrate 40th anniversary.

Outdoor company Patagonia has teamed up with New Belgium Brewing to mark its 40th year in business with a limited edition organic beer. Dubbed California Route Lager, the brand claims the brew is “canned for adventure” and takes its name from the route on Patagonia’s Mount Fitz Roy, first climbed in 1968 by the compay’s founder Yvon Chouinard and friends. The 12-ounce cans will only be available in select markets in the U.S. including Boston, New York City and Chicago. 

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The June 2024 Issue

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