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Twisted X Teams with 4-H

The collab to support the nation’s largest youth development organization.

The Twisted X 4-H collection aims to embody the spirit of rural America while nurturing emerging young leaders of today one step at a time. Every pair purchased from the collection will help support 4-H’s nearly six million members nationwide. The youth development organization serves every country and parish in the U.S. through a network of 110 public universities and 300 Extension offices empowering members to live healthier, become involved in community organizations, and prepare for future careers.

“The 4-H organization and its members exemplify the best qualities of the Western lifestyle, so this collaboration was a natural fit for us,” says CEO Prasad Reddy. “We’re known for high-quality, comfortable footwear, and this collection created a special opportunity to put a unique twist on the casual styles our audience knows and loves.”

“4-H has more than 100 years of experience in creating kids who are ready to lead and take on life’s greatest challenges, and we’re proud to come together with Twisted X who shares our passion for empowering others and bettering communities,” says Heather Elliott, senior vice president and chief development officer for the National 4-H Council. “Twisted X’s footwear expertise and capabilities make them a perfect partner, and we’re excited to see our organization represented in such a creative way.”

The collection features seven new casual styles, each adorned with the 4-H logo and pops of its signature green branding. Youth styles (SRP: $79.95 to $84.95) span an elephant print chukka driving moc, a bomber boat shoe, and a taupe chukka driving moc. The women’s collection ($99.95 to $124.95) features a weaved slip-on sneaker, a wool sneaker, and a chukka driving moc. The men’s style ($129.95) is a chukka driving moc. As part of Twisted X’s commitment to incorporate at least one sustainable material or process into all of its products, the 4-H collection is no exception. Each pair features Blend85 footbeds composed of 85 percent recycled foam in an effort to reduce factory waste. The footbeds also feature an ecoTWEED lining made from recycled plastic bottles while the rubber outsoles are made with blend rice husks, an agricultural by-product that is typically thrown away.

The 4-H collection will be available in-store and online with Twisted X retail partners across the country beginning this March.

The April/May 2024 Issue

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