Four years ago, a cannabis market research firm estimated the CBD market would spike from $5 billion to $23.7 billion by this year. That’s a lot of green! Specifically, the market potential for hemp-based products that alleviate pain, reduce anxiety, and improve sleep is enormous. In fact, it’s pretty much anyone and everyone, as these products do not contain THC (the ingredients that makes users high), are organic, and vegan. These products present a big add-on sales opportunity for shoe retailers.
“They can complement a retailer’s existing product line, such as athletic shoes or footcare products,” says Mike Berkis, cofounder and chief brand officer of A.Leaf, makers of CBD creams, roll-ons, tinctures, and bath and foot salts. “Additionally, CBD products have been gaining popularity in recent years, and offering them may help shoe retailers attract a new customer base.”
Berkis says A.Leaf’s roll-ons, creams, and tinctures are doing particularly well due to their effectiveness in reducing pain, improving relaxation, and alleviating stress. (There’s plenty of that need going around in the world, for sure.) Additionally, consumer trends towards natural- and plant-based ingredients are contributing to the popularity of these types of products, he adds. “The target customer for A.Leaf is anyone who is looking for natural alternatives for managing various health conditions such as pain, anxiety, and insomnia.”
For those concerned about potential side effects, Berkis assures A.Leaf product are safe. “Consumers shouldn’t be afraid of trying A.Leaf because our products are made from natural ingredients, use no GMOs, and are sourced locally,” he says. “Additionally, we undergo third-party testing to ensure quality and purity, and our products are made in a FDA- and GMA- (Good Manufacturing Practices) approved facility in California.”
As for the add-on sales potential, Berkis recommends retailers display A.Leaf products near existing wellness-related accessories, such as insoles and footcare products. Another good spot is near the checkout, as he says these products serve as a great opportunity to start a conversation about CBD. “Retailers can provide educational material about CBD and its potential benefits to help customers understand their effectiveness,” he says. Of course, feeling can be believing, too. “A key to our success is allowing customers to experience the product in store with samples and test trials,” Berkis adds. “I always say the proof is in the pudding.”
On that note, Berkis has high hopes for A.Leaf’s new MK Nano Kinesiology tape debuting this August. The exec claims it’ll be a game changer for people who suffer from plantar fasciitis, Morton’s neuroma, heel spurs, lower back pain, nerve damage, and other various aches and pains. “Our MK tape provides the highest bio availability nano CBD, CBG, and CBC—our proprietary recipe to help with prevention, performance, and recovery,” Berkis says.