Birkenstock’s new flagship, located in the Miami Design District, is in an area known for its vibrant fusion of art, fashion, and luxury. Beyond a great location, CEO Oliver Reichert describes the store opening as a pivotal moment in the brand’s 249-year history, as it represents an important aspect in its plans going forward.
“Deepening our retail footprint is an important pillar of our long-term growth strategy,” Reichert states. “In the U.S., we have some 6,600 doors, but run only five owned stores. So, there’s obviously a huge upside potential.”
In addition to housing sandals, clogs, sneakers, shoes, boots, and socks for women, men and kids, the store will offer limited-edition designer collaborations. The first is with longstanding partner, Concepts. The Arizona sandals come in four vibrant, long-haired cowhide uppers. The collection also celebrates the 10-year anniversary of the Concepts and Birkenstock partnership as well as the 50th anniversary of the Arizona sandal. “Our projects uniquely intersect Birkenstock with sneaker culture, luxury, and lifestyle,” says David Kahan, president of Birkenstock Americas. “It’s a pleasure to introduce ourselves to Miami with one of our dearest collaborators.”