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Wolverine Welcomes Fresh Faces

Wolverine Brand appoints sales and marketing leaders.

The 130-year-old brand known for durable, high-quality boots and clothing has appointed new hires John Estes as Vice President of Global Sales and Andy Shripka as Vice President of Marketing.

As Vice President of Global Sales, Estes (left) will be responsible for all Wolverine’s sales including its footwear, apparel and international businesses.  Estes has more than 17 years of industry experience, most recently serving as Vice President and General Manager of Sebago. Andy Shripka (right) recently joined Wolverine as Vice President of Marketing and will lead the brand’s global marketing efforts including brand strategy and consumer engagement as well as retail and consumer direct marketing. 

“I am pleased to have John and Andy join the team,” adds Todd Yates, President, Wolverine. “John’s recent experience as Vice President and General Manager of Sebago, combined with his 22 years with Wolverine Worldwide brings exactly the diverse experience we were looking for to drive sales. Andy brings with him an impressive background in marketing strategy and planning for consumer brands that will facilitate consumer engagement and brand equity for Wolverine.”

The March 2024 Issue

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