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Vibram Launches FiveFingers ‘Move Freely’ Global Campaign

Lights, camera, action! Vibram is reigniting its FiveFingers category with the launch of a new digital campaign that kicks off with a film that takes the viewer on a cinematic and suspenseful journey of historical discovery. Analyzing mysterious footprints discovered in various environments, a researcher traces the habits and movements of the owners trying to identify their origins and habits. The film narrates the deep connection between the human foot and the natural environment through the minimalist sole technology and natural toe spread of Vibram FiveFingers, showing the infinite possibilities to ‘Move Freely.’

“The Move Freely campaign marks a new, fresh, invigorating approach to the FiveFingers category and we encourage everyone to experience confidence in every step with a pair of FiveFingers,” states Fabrizio Gamberini, Global Chief Brand Officer and president of Vibram Corporation. “Whether discovering FiveFingers for the first time, or as a seasoned loyalist, we know this campaign will capture the attention of everyday users, adventurers and beyond.”

As the world leader in the production of high-performance rubber soles, Vibram debuted the FiveFingers shoe in 2006, challenging the conventional approach to footwear. It’s a shoe with five toes, fitted with a slim, flexible and deconstructed sole, which fits the foot like a glove. Vibram FiveFingers respects the natural functionality of the foot, allowing the wearer to feel the ground naturally with a level of protection. It rapidly captured the attention of footwear enthusiasts and athletes worldwide for its philosophy towards exercise on all levels and across a range of disciplines. Models span fitness, running, trail running, water sports, excursions, everyday use and training.

The V-Train 2.0 is designed for training.

The April/May 2024 Issue

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