Ugg held an exclusive event after Sunday’s MTV Video Music Awards to celebrate the limited-edition UGG® X Jeremy Scott capsule collection launching in September. The private party was held at new L.A. hotspot Poppy and attended by Jeremy Scott, Katy Perry, Jared Leto, Paris Jackson, Jasmine Sanders, Lil Yachty, Adwoa Aboah, KYLE, D.R.A.M. and G-Eazy among others
The limited-edition UGG® X Jeremy Scott capsule collection pays homage to the California spirit and Los Angeles pop culture throughout the ages. The collection, which features eight styles for men, women and kids, will be available Sept. 13th in an exclusive distribution worldwide with prices ranging from $90 to $1,195.
The marketing campaign features musician Lil Yachty and model Jasmine Sanders against an L.A. backdrop. The stars were dressed by two-time Oscar-nominated costume designer Arianne Phillips and shot by photographer Marcus Mam.
Jeremy Scott and Katy Perry at the UGG x Jeremy Scott collaboration event.