In response to the tumultuous natural disaster across Turkey and Syria and the ongoing conflict in Ukraine, Twisted X is partnering with Soles4Souls to support disaster relief efforts. The Decatur, TX-based brand has donated more than 15,000 pairs of men’s, women’s, and youth footwear to Soles4Souls with a retail value of $1 million. Product donations are sorted by Soles4Souls and transported to vetted nonprofit organizations on the ground to ensure entire communities have access to the essential items.
“At Twisted X, compassion is one of our highest priorities and we feel a strong sense of urgency to take action and assist communities in need however we can,” states Prasad Reddy, CEO. “Our partnership with Soles4Souls allows us to provide footwear essentials in the hopes of restoring even a small sense of normalcy to those in need during times of turmoil.”
“Soles4Souls has a long history of responding in times of crisis and the devastation occurring right now around the world is troubling,” says Buddy Teaster, president and CEO. “Providing essentials like footwear and clothing is critical for people unexpectantly forced from their homes and cities in the wake of disaster. We are proud to work with Twisted X to provide direct relief to those affected.”
Since 2005, Twisted X has created comfortable handcrafted footwear collections in western, work, outdoor, and lifestyle categories. The humanitarian-focused footwear brand takes a holistic approach to its commitment to sustainability, philanthropy, and partnerships. The brand recently partnered with Soles4Soles in 2022 to provide more than 16,000 pairs of shoes for Ukrainian relief efforts. In 2021, the brand partnered with Two Ten Footwear to donate footwear for the Share Your Shoes Program that benefited individuals affected by natural disasters. To learn more about Twisted X’s philanthropic initiatives visit twistedxglobalbrands.com/philanthropy.